What sells swiss copy watches? This is the 20 billion Swiss franc question in today’s challenging economic climate.
And as exports of Swiss replica rolex gmt master ii watches in yellow gold continue falling for the fifteenth consecutive month, CEOs, marketing executives, and industry consultants scramble to answer this question.
For the answer to this we can learn a lot from two of the steadiest performers in the watch industry: Patek Philippe and Rolex. Perpetuating success requires impeccable quality. Rolex founder Hans Wilsdorf’s passion for over-engineering each component in his watches earned brilliant vintage rolex oyster perpetual gmt-master circa 1960s a spot as a solid performer from its early days onward. Less then impeccable quality can be compensated with lower prices and clever marketing, but when the market is going down expect sales of “lesser” brands to follow.
Patek Philippe and Rolex also obtained this position by being conservative in terms of styling. And whether you appreciate it or not according to your own taste, this has nurtured a recognizable brand image on one hand, while on the other it has created copy rolex gmt-master ii steel / diamonds blue quartz bezel watches that appeal to the tastes of a larger demographic, simultaneously limiting exposure to slowdowns in the market as risk is spread over vastly different types of consumers.
In a twist of irony, overall rarity has had very little to do with this stability: the rarity of a Patek Philippe or a Rolex is not measured in comparison to other brands, but rather to their own brand populations. This is a very unique trait that only few brands have the privilege of experiencing.
The problem with these traits is that they are related to pedigree, which is something that cannot be obtained overnight. It has not been one awesome rolex gmt master watch with nato strap that has defined these two brands; it has been the entire histories of their watch collections as a whole.
This may sound like a very grim scenario for other haute horlogerie brands not carrying Rolex or Patek Philippe stainless black blue ceramic batman logos on their dials.
And although many of these are part of larger groups or have shareholders, these two brands do help provide clues and answers for others.