james cameron for rolex

Rolex Original Style Full Set Box – Copy Rolex Builds Anticipation For Oscars With Timepiece Narrative

Swiss watchmaker Rolex is celebrating the role its timepieces have played in cinematic storytelling by aligning with the 89th Academy Awards.

For the second year in a row, the brand will be the exclusive sponsor of the Oscars Greenroom at the Dolby Theatre Feb. 26, decorating the ceremony’s lounge where VIPs can gather backstage. Celebrating its role in this year’s event, Rolex has teamed with filmmaker James Cameron to share his own story centered on a significant watch.

“Fashion is always the province of the fickle, weak-minded public who often buys into the illogic of celebrity endorsement,” said Rob Frankel, branding strategist & expert at Frankel & Anderson, Los Angeles.

james cameron for rolex
james cameron for rolex

“Some people think James Cameron is a good filmmaker…That’s a matter of personal taste, but has absolutely no connection to Cameron’s qualification as an expert on timepieces.

“Glamor has always been a cheap tool for advertisers, which is why celebrity endorsements work in the short run. They usually sell the celebrity more than the brand, because the brand has nothing it can come up with to sell itself on its own merits. It’s a lazy man’s marketing tool.”

Mr. Frankel is not affiliated with Rolex, but agreed to comment as an industry expert. rolex original style full set box was reached for comment.

Backstage pass
Rolex’s interior design team from Geneva built the Oscars Greenroom last year. The space featured a design indicative of a modern home in the Hollywood Hills, with a cozy couches and framed pictures of famous scenes from classic movies.

This year, Rolex returns as the interior decorator, outfitting the space with a new concept. The greenroom gets traffic from stars coming on or off stage and their posse, which may include their family and film executives.

Promoting its sponsorship to its community, Rolex has decided to tell its own story. The watchmaker tapped director James Cameron to share his Rolex narrative.

The filmmaker’s “Titanic” won 11 Oscars, a record. In addition, his “Avatar” is the highest grossing film in history, grossing more than $2 billion to-date.

In a short film, Mr. Cameron recounts his love of the movies that began in childhood, as he was transfixed by the medium’s ability to transport an audience. He set out to do the same with his own work.

swiss rolex replica watches
swiss rolex replica watches

Avatar began as a concept when the filmmaker was 19, and he wrote the script in 1995, but it did not get released until 2009. The sci-fi movie, which centers on an indigenous alien population, led Mr. Cameron to become an activist for the rights of native societies.

In his work, Mr. Cameron visited the Kayapo people in Brazil. After receiving meaningful gifts from the chief, the filmmaker looked to return the favor.

Thinking on what had equal significance for him, he gave the tribe leader his classic rolex replica watch, which he had worn consistently for 20 years. This was the timepiece he wore while diving to look at the wreck of the Titanic and what he wore with his tuxedo to accept his Oscar for the film.

He also refers to the watch on his wrist, a replacement for his gifted Submariner, as a “constant companion.”

A separate film finds Mr. Cameron walking amid the props from his films, from a small replica of the Titanic to masks from Avatar. He talks about wanting his audiences to forget they are watching a movie and enter the world on screen, explaining the detail-oriented mindset needed to achieve this goal.

At the end of the video, a tagline reads, “It doesn’t just tell time. It tells history.”

Rolex’s film affiliations extend beyond the Oscars. In 2002, the brand established its Rolex Mentor and Protégé Arts Initiative, which pairs budding talents with established artists such as Martin Scorsese, Alejandro González Iñárritu and Alfonso Cuarón for a one-to-one mentorship.

“[Rolex is trying to communicate] nothing other than ‘rich people must know something you don’t, which is why they pay for a Rolex,'” Mr. Frankel said. “By taking this tack, Rolex is doing the opposite of what they should be doing: selling Rolex on its own merits–and Rolex certainly has a legacy it could be leveraging.”

Artist affiliations
This is not the first time Rolex has partnered with Mr. Cameron.

Rolex introduced its new Deepsea watch along with the release of the director’s and National Geographic’s film “Deepsea Challenge.”

The new watch was part of Mr. Cameron’s historic dive, enduring pressures hardly known to humans, proving to be a truly waterproof design. The release of the Replica Rolex Deepsea watch during the week of the film’s debut allows Rolex to remind consumers about the brand’s involvement with the dive and provides a story for fans to connect with.

As the awards show draws near, other brands are getting in on the action.

Fellow Swiss watchmaker Jaeger-LeCoultre is providing an intimate look at some of cinema’s most well-known faces through a public exhibition.

Ahead of the Academy Awards on Feb. 26, the brand is co-presenting “The Art of Behind the Scenes,” which features candid photography shot on-set of movies, at the Los Angeles gallery KP Projects. The timing of this exhibit will reach consumers as Hollywood is top-of-mind.

The bigger problem is that the timepiece industry–through a lack of brand leadership–has no real leader these days, nor anyone at the helm of these companies who knows how to create and implement a brand strategy that would vault them to the head of the pack,” Mr. Frankel said. “Too bad, because the field is wide open.”

Cellini Dual Time Fake

The Top 10 Best Fake Rolex Watches Ever Made

There are watches, then there are rolex watches. The ultimate horological status symbol, according to Forbes the business is worth an estimated £6.5bn, making it the Michael Phelps of the watch world – pulling ahead while others struggle to stay afloat.

And it seems Rolex’s podium position shows no signs of waning. As we await the Swiss juggernaut’s imminent appearance at Baselworld next month, here’s our pick of the watchmaker’s finest.
10) Replica Explorer II

Rolex isn’t all form over function (or rather, precious stones over purpose). The Explorer II, considered the scientist’s go-to choice, boasts a clear dial for increased legibility, a 24-hour bezel and shock-absorbent Paraflex movement. All essentials, especially if (as the name would suggest) you’re planning on a weekend in an uncharted Himalayan cavern.

Replica Explorer II
Replica Explorer II

9) Replica Day-Date

The Day-Date is a watch of presidential proportions. Several commander-in-chief’s from Eisenhower to Johnson have fanboyed over the piece’s classic but impactful design, and the Day-Date has remained a popular choice ever since. Better get saving before that 2020 bid.

Day-Date Replica
Day-Date Replica

8) Replica Deepsea

Only a tycoon (or a maniac) would take an £8,000 watch on a dive, but the Deepsea will survive a lot more than a tumble in the tub. In addition to a mighty steel case and luminescent dial, a helium escape valve avoids any risks of cracked glass in the decompression chamber. Still probably wiser keep it on dry land, though.

Replica Deepsea
Replica Deepsea

7) Replica Yacht-Master 40

The Yacht-Master 40 is a toddler in watch terms, having only premiered at Baselworld two years ago. While the muted black dial on rose gold was nothing new, Rolex did use it to launch the Oysterflex bracelet – a rare example that proved rubber straps can be sleek. Seems you can put an old head on young shoulders.

Yacht-Master 40 Replica
Yacht-Master 40 Replica

6) Replica Datejust 41

cheap rolex replica watches brands are known for sticking to the rule book, though it’s a different story entirely when you write the rules. With the Datejust 41, Rolex didn’t so much throw the rule book at the wall as throw it in the fireplace with two clashing metals, a dated brown dial plus a cumbersomely large case. The result is nothing short of spectacular.

Datejust 41 Replica watches
Datejust 41 Replica watches

5) Replica Yacht-Master II

If ostentatious watches are an epidemic, consider the Yacht-Master II patient zero. The combination of blue, rose gold and red is in no way subtle and set the benchmark for every arm cannon that followed. Sure, it may divide opinion, but it’s undeniably iconic.

Copy Yacht-Master II
Copy Yacht-Master II

4) Replica Milgauss

While a neon green-tinged bezel and lightning bolt seconds hand aren’t exactly hallmarks of a classic watch, the Milgauss is proof that, unlike many competitors, Rolex is in no rut. Better yet, said peculiarities sit on the right side of statement.

Milgauss Replica
Milgauss Replica

3) Replica Cellini Dual Time

People who say a Rolex is a tacky choice should take a look at the Cellini. The pared-back watch can rival even Cartier in class thanks to a pink gold Everose case and guilloche dial. Watch snobs, you stand corrected.

Cellini Dual Time Fake
Cellini Dual Time Fake

2) Replica Cosmograph Daytona

The Cosmograph Daytona is one of the world’s most coveted watches. Vintage pieces can fetch hundreds of thousands of pounds at auction and new pieces are reserved for names on a waiting list longer than a Supreme pop-up queue.

Fake Cosmograph Daytona
Fake Cosmograph Daytona

1)Replica Submariner Date

Since its launch in 1953, the replica rolex submariner Date has been the jewel in Rolex’s very large, very golden crown. Sean Connery’s Bond wore it, Beckham wore it, even Ralph Lauren wore it – the Submariner’s fan club is huge (and achingly cool).

Submariner Date Replica
Submariner Date Replica