A newer Domino’s anti-magnetic replica Rolex, which is a prize reserved for successful store managers, bears the company logo on its band.
Hard work pays off, and in the case of stoner-favorite Domino’s – the world’s second-largest pizza chain – the sweet reward comes in the form of a branded Rolex.
You read that right: a flashy Rolex beautiful men’s watches that bears the logo of the multibillion-dollar company. It’s a perk long reserved for high-earning Domino’s store managers – and not what you’d expect from a brand whose food items are largely regarded as down-market.
Now, managers who rake in $25,000 in weekly sales for four consecutive weeks get a sleek silver Rolex Air-King with a subtle Domino’s logo on the band. It’s a change of style for the timepiece, whose original Air-King design sported a leather band and the red-and-blue logo right on its face.
That latter look, now considered vintage, is priced in the thousands of dollars. In New York City, a rolex air king stainless steel white dial fluted bezel watch retailer in Grand Central Terminal has one for sale, asking $175.
It all began in 1977 when the founder of Domino’s, Tom Monaghan, gifted a successful employee the rolex precision air king date watch off his wrist, according to a recently published Gear Patrol story.
“I wore a Bulova with our Domino’s logo on its face,” Monaghan wrote in his 1986 autobiography, “Pizza Tiger.” “A franchisee asked what he had to do to get that fake rolex oyster perpetual air-king watch from me, and I told him, ‘Turn in a [$200] sales week.’ He did it.”
Then, Monaghan started to give away branded Seikos to managers who were bringing in the dough. But then Domino’s instituted the Rolex Challenge, in which $200 in sales in one week would nab them that now-vintage Air-King.
The reason the goals have increased are due to increased copy Rolex prices, according to Gear Patrol, which adds that the timepieces cost $800 when Monaghan began the tradition. And it’s quite the tall task: The site also reports Domino’s franchises earn an average of $170 in sales per week. That doesn’t mean folks don’t shoot for it – and sometimes they win big.
“As soon as I realized the challenges were attainable, I started to work hard for them,” Hannah Lantz, a Domino’s franchisee, told Gear Patrol. “I have won five times, including at the $150 and $250 level. Fifty-thousand dollars is a lot of pizza per week. It required growing the staff and more preparation.”